Media and
technology have transformed our culture and society immensely over the past
couple decades. This paper will explore the relationship between media and
Internet, particularly if the affordances it creates for users outweigh the
information and control that large-scale corporations gain from this.
The
invention of the Internet and Web 2.0 opened up new types of opportunities for
users to do just about anything online. Consumerism in particular was one of
the things that increased with the agency to shop online. Web 2.0 and
Capitalistic corporations make the increase in online shopping
possible, enabling users to increase their productivity by using their
cellphones to continue the production and consumption cycle any time of the
day. By doing this they are using their phone
as an extension of themselves. Although the public views this as a way the
companies are making their lives easier, it allows those corporations to have
more access and control over them. The fact that we give out so much of our
information online like banking, taxes, address, Resumes and work history etc,
gives not only the government access to our lives but also often takes away our
rights
without us even knowing. This is because the media and the Internet at large is
all owned by the corporations
and used as a tool to increase the amount of advertising and media we consume. Society
views media and the Internet as a mode to express opinions and interact with
peers and create a participatory democracy,
but we must consider that us having access to these tools of communication is
only in our control to a certain extent. The public only consumes and creates
culture by what the media owned by corporations allow.
Corporations
like Apple dominate
the technology market and consumers agree to essentially give Apple full rights
and access to their files and information stored on an Apple device. Applications
like ICloud and Apple
music are designed to basically sell you your own files and media. If you store
your files on ICloud which is essentially storage space that lives on the
internet than you have agreed to share those files, enabling Apple to view them
and remove whatever they wish. The capacity for sharing and communicating
allows people to share and interact in a public sphere
online, many of those opinions and information can be coded with bias or simply
not be pure but rather put forth by businesses. Some of the most popular and successful
blogs and social media personalities are in fact controlled by business
interest, in order to stay highly competitive
they need to be constantly uploading and have those types of support. Something
to consider is if the interests of capitalists indeed pollute our agency and
autonomy while using devices like the Internet and our phones? Furthermore if
the culture we create online is always clouded by those factors, can it be
authentic and truly “user created”.
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